Our approach

CRU is the leading provider of analysis, prices and consulting in the mining, metals and fertilizer markets. Our strength comes from our extensive network of industry contacts, our global team of analysts who have a deep understanding of commodity markets, and our unique methodologies.

Quality primary research and robust, transparent methodologies
We do not rely on other people’s models and methodologies. Whether it is forecasting demand, supply and prices, calculating site costs or settling price benchmarks, our work is based on a proprietary foundation, developed over many years.

This means that by understanding a commodity at all levels of the market, our final insight delivers a complete view.  Where customers come to us with a question on a specific trend, issue or event, our consultants and analysts work together to find the answers in a consistent way.  The basis of our responses are transparent.  Our methodology is detailed, documented and transparent. Where answers depend on uncertain assumptions and data, we will say so. Our new acquisition of Exawatt gives us further insight and expertise into critical commodities and electrification technologies, resulting in a united force to reshape the future of sustainable energy solutions on a global scale. 

Our people are our strength
CRU brings together a diverse and international group of experts across many commodity specialisms to give you an expert understanding of mining, metals and fertilizer markets worldwide. Our offices in key regions guarantee local relationships with trusted global players.

We care about standards of excellence in our work
We are committed to bringing you high-quality analysis and insight to help you make important business decisions. We value relationships and relish collaboration. Always responsive and flexible, we engage with you directly to develop long-term partnerships.

We empower organisations to achieve long-term sustainability goals
Our approach to sustainability is rooted in rigorous independent analysis, standardised data and deep dives into global commodity markets. Through our Sustainability and Emissions Service, we provide a comprehensive, coherent view of how transitioning to a low-carbon, sustainable economy will affect commodities and impact commodity market dynamics. In addition, we also provide a full view of the solar photovoltaic (PV) supply chain, analysing changes in technology and manufacturing costs through our Solar Technology and Cost Service.

Meanwhile, our Specialty Phosphate Service offers a comprehensive insight into the LFP battery market, equipping you with the strategic foresight needed for both short and long-term success in the evolving battery and electric vehicle markets. Finally, through the combination of research from CRU, Exawatt and PVEL, we offer the Energy Storage Technology and Cost Service, providing subscribers a unique blend of technology, price, cost, policy, and commodity analysis of battery energy storage supply chain.